GUCCI History - From 1893-1936

After the death of old Louis, George introduced Gucci into the international brand. In 1893, George exhibited the products of Gucci in Chicago's World Exposition. Then the brands officially launched in the United States. After that, George devoted all his energy to improving the brand's international reputation. In 1894, he published the book "Journey".

In 1896, Gucci company has launched a branding feature design, this was known as the"monogram canvas". The style of this canvas design used a lot of symbols and the label of "Gucci". Later on, George went to America, traveling in New York, Philadelphia and Chicago and other large cities in order to spread the products of Gucci.

At the turn of last century - 1900, George was endowed with the power to organize and design the model of "traveling goods and leather goods"in Paris World Exposition. In 1901, Gucci enterprise officially launched the "steamer bad", which has a very small space and could be put into the Gucci luggage.